Arts & Business

topic posted Thu, February 17, 2005 - 10:17 AM by  amy
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posted by:
amy
offline amy
SF Bay Area
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  • amy
    amy
    offline 3

    Re: Arts & Business

    Thu, February 17, 2005 - 10:20 AM
    SF Chronicle:
    Arts funding study causes stir
    Mike Boehm, Los Angeles Times
    Thursday, February 17, 2005

    www.sfgate.com/cgi-bin/article.cgi


    After wading through stacks of economic and educational studies used to drum up arts funding, Rand Corp. researchers say the numbers don't make a persuasive case and that arts advocates should emphasize intrinsic benefits that make people cherish the arts.

    The Rand report, "Gifts of the Muse: Reframing the Debate About the Benefits of the Arts," issued Tuesday, says that trumpeting the most quantifiable and utilitarian benefits doesn't address the biggest long-term challenge facing arts organizations: cultivating an arts-savvy public that wants what museums and performing groups offer.

    To that end, Rand proposes that advocates become less fixated on what the arts can do for business growth and kids' math and reading scores, and instead stress intangibles such as enchantment, enlightenment and community-building.

    Some arts advocates are miffed that the Rand report, commissioned by the Wallace Foundation, a cultural and educational advocacy group, casts doubt on economic studies that have been proven lobbying tools.

    They also don't see the wisdom in drawing a line between intrinsic and practical benefits; both, advocates think, need to be part of the arsenal for boosting the arts.

    An Americans for the Arts organization study, "Arts & Economic Prosperity, " calculated that the nonprofit arts sector injected $134 billion annually into the national economy and spawned nearly 5 million jobs.

    Ultimately, the Rand report argues, the arts won't flourish unless more arts lovers are minted through sustained exposure during childhood. That means shifting some "attention and resources" toward the cultivation of youngsters and their parents through public schools and community arts programs.

    The Rand authors also criticize what they see as common flaws in methodology -- notably the failure to compare the effect of arts spending with other possible uses of the money.

    But abandoning economic arguments would "provide good reason for public policy-makers to cut us altogether," said Diane L. Mataraza, an arts consultant in Florida whose 2004 economic impact study for the California Arts Council pegged the total annual heft of the state's nonprofit arts sector at $5.4 billion.

    Sandra Gibson, president of the Association of Performing Arts Presenters, said the Rand study could open a fruitful new line of persuasion for arts advocates, if it sparks more research.
    • Re: Arts & Business

      Fri, February 18, 2005 - 10:18 AM
      I was heartened when I read the Rand findings, actually. I have read or heard speech after speech telling us how the "Arts" help test scores, improve Math, how the arts help lower recidivisim, how the arts help economic development and stimulate business, etc, etc- all of which is very true.

      But I keep coming away from these speeches and essays feeling like the essential value to making or experiencing art is NOT being discussed nor sold- what it does to us as human beings and member of a human community. I know- not concrete and too theoretical. But I feel that we won't change century-long low opinion about art's place unless we get all the way down to addressing "What does art do for me?" And that's what we need to do.

      And all the reports, no matter how valid don't change the pre-set opinion when someone hasn't experienced what Art does for them personally. So addressing this question means using personally affecting art experiences to sell art's value. And while we must invest in children, parents who believe in the value of art will pass that value onto their children- so adults are an important group to affect- to educate those children.

      To that end- where can we embedd art so parents and kids are regularly exposed? Where do they buy their socks, their food? How do we get it into the workplace? Daily lives is where to put, not just Friday nights in Art Districts when they have the time and money to go-

      I think we need to make a concerted effort to find ways to get the populace at large's hands messy with art, or at least warm their hearts with an art experience they didn't expect. What if a photographer was hired by a neigborhood shopping district to take pictures of the community and all the pictures were made into a series of montages they could see throughout the shops? What if a sculptor used things donated by the community to build whimiscal sculptures in the district center and in the shops, and then the community got to play jury and vote on their favorite? What if a person brought a favorite baby bracelet charm into a picture framer, and they worked together to incorporate it into a frame around a picture of the child who wore it?

      There are ways, most especially in the arena of commerce to intertwine art and business into what people do every day. This is focus of my Bohemian Quarter. We are striving to establish art in daily life, and everyday places in as many ways as the artists who join can conjure, using their own art expression.

      Let's be subversive, as well as use the reports and the statistics, which indeed keep it on the legislative radar.

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